In honor of the Suede’s 50th anniversary,
we’re releasing exclusive Suedes
over the course of 2017/18.

Our collaborators: the legends of the music world,
the streets, the fashion industry, and pop culture.
PUMA x
KARL LAGERFELD

PUMA x
KARL LAGERFELD

Sporty classics with a sophisticated aesthetic
POWER
THROUGH PEACE

POWER
THROUGH PEACE

A collection celebrating Tommie Smith.

We are commemorating the 50th anniversary of Smith’s silent yet earth-shaking plea for universal equality with the new POWER THROUGH PEACE collection. The designs are inspired by Smith’s historic gesture and lifetime of achievements – as well as the work of Lance Wyman, the man behind the iconic imagery of the 1968 Mexico City games.

PUMA’s #REFORM program unites people across sports and culture, working to accelerate social progress throughout the world by turning good intentions into positive action. PUMA is donating a portion of the proceeds up to $100,000 from this collection to charity partners who are continuing the fight for universal equality.

PUMA x CHAPTER II

PUMA x CHAPTER II

Streetwise style that shines.
PUMA x PAUL STANLEY

PUMA x PAUL STANLEY

Go wild.
PUMA x
BRADLEY THEODORE

PUMA x
BRADLEY THEODORE

Straight from the studio.

Suede 50 X POGGY

watch now
 

SUEDE HOLLOWS
Leave your mark.

The Suede Hollows finds inspiration in New York subway graffiti and the work of urban artists who dare to be different. A tribute to the street culture that helped shape the Suede’s legacy, these kicks feature details like bold splashes of neon and accents created using the classic “hollows” spray paint technique.