In honor of the Suede’s 50th anniversary,we’re releasing exclusive Suedesover the course of 2017/18.Our collaborators: the legends of the music world,the streets, the fashion industry, and pop culture.
TIME TO SHINE
PUMA WITH SWAROVSKI® CRYSTALS
PUMA x EN NOIR
Minimal design. Maximum style.
PUMA x PEPSI
Crisp. Cool. Iconic.
PUMA x
KARL LAGERFELD
Sporty classics with a sophisticated aesthetic
We are commemorating the 50th anniversary of Smith’s silent yet earth-shaking plea for universal equality with the new POWER THROUGH PEACE collection. The designs are inspired by Smith’s historic gesture and lifetime of achievements – as well as the work of Lance Wyman, the man behind the iconic imagery of the 1968 Mexico City games.
PUMA’s #REFORM program unites people across sports and culture, working to accelerate social progress throughout the world by turning good intentions into positive action. PUMA is donating a portion of the proceeds up to $100,000 from this collection to charity partners who are continuing the fight for universal equality.
POWER
THROUGH PEACE
A collection celebrating Tommie Smith.