FENTY PUMA
BY RIHANNA

FENTY PUMA
BY RIHANNA

The latest collection is here.
Get revved up.
 

THE CLEATED
CREEPER

Taking beach life to the extreme.
'I wanted to take PUMA to a new place with something unpredictable and unexpected'.
Rihanna
As Creative Director, Rihanna fuses her independent approach to music and fashion, her love of Japanese street culture, and the sport-driven design of PUMA. The result is her debut collection from FENTY PUMA by Rihanna, and it's nothing short of fearless.
THE TRAINER

THE TRAINER

MOST LIKELY TO KICK ASS