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FENTY PUMA BY RIHANNA

I WANTED TO TAKE PUMA TO A NEW PLACE WITH SOMETHING UNPREDICTABLE AND UNEXPECTED.

-Rihanna

As Creative Director, Rihanna fuses her independent approach to music and fashion, her love of Japanese street culture, and the sport-driven design of PUMA. The result is her debut collection from FENTY PUMA by Rihanna and it's nothing short of fearless.